PROJECTS

My journey began with a deep-rooted passion for design, which evolved from early experiences in the music industry to a transformative role as Creative Director at HOLOGRUF. Over the past decade, I built and led an in-house animation team that revolutionized hologram content creation for diverse display devices, blending innovative ideas with human-centric design principles. Balancing roles across NYC and Raleigh, NC, I've collaborated with a broad spectrum of clients, from medical startups to global brands, integrating cutting-edge design with evolving digital landscapes. My career, spanning over 15 years, is marked by a dedication to creating visually compelling and functional designs, emphasizing the critical role of aesthetics in driving growth and connection in an increasingly digital world.